Top 8 Free Email Marketing Softwares for Digital Marketing in Businesses?
What Is Email Marketing?
Email marketing is a form of digital marketing where businesses use email to communicate with their customers and prospects. It involves sending promotional emails, newsletters, or other types of messages to a targeted audience with the aim of building customer loyalty, driving traffic to the website, or increasing sales.
Email marketing can be used to promote products or services, share company news, or offer special deals to subscribers. It is a cost-effective way to reach a large audience and can be personalized to suit individual subscribers’ interests and needs.
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Email marketing campaigns typically involve creating a list of subscribers who have opted in to receive emails from the business. The email list can be built through various channels such as website sign-ups, social media, or in-person events. Once the list is established, businesses can create and send emails using email marketing software.
Top 8 Free Email Marketing Softwares
Email marketing campaigns can be measured and analyzed through metrics such as open rates, click-through rates, and conversions. This allows businesses to track the effectiveness of their email campaigns and make improvements to increase engagement and conversion rates.
Email marketing is one of the most powerful tools that businesses use to connect with their customers. It is a cost-effective way to promote products or services, build brand awareness, and engage with customers. However, email marketing campaigns can be time-consuming and expensive, which is why many businesses opt for free email marketing software. In this article, we will discuss the top free email marketing software available in the market.
Mailchimp – mailchimp.com
Mailchimp is a popular email marketing software that allows businesses to create and send email campaigns to their subscribers. It was founded in 2001 and has since grown to become one of the most popular email marketing platforms in the world.
Mailchimp offers a range of features including email templates, automation, segmentation, analytics, and integrations with other platforms. It also offers a drag-and-drop editor that allows users to easily create and customize emails without needing any coding experience.
Mailchimp is user-friendly and offers a free plan for businesses with up to 2,000 subscribers and 10,000 emails per month. Paid plans offer more advanced features and higher email sending limits.
One of the benefits of using Mailchimp is its extensive integration options, including integrations with social media, e-commerce platforms, and customer relationship management (CRM) software. This allows businesses to create more effective campaigns by leveraging data from other platforms.
Official website: https://mailchimp.com/
Pros of Mailchimp:
- User-friendly interface with a drag-and-drop editor
- Extensive integration options with other platforms
- Offers a free plan for small businesses
- Provides detailed analytics and reporting
- Offers automation and segmentation features to create targeted campaigns
Sendinblue – www.sendinblue.com
Sendinblue is an all-in-one marketing automation software that allows businesses to create and send email campaigns, SMS messages, and other forms of marketing communication to their subscribers. Founded in 2012, Sendinblue has grown to become a popular choice for small and medium-sized businesses.
One of the key advantages of Sendinblue is its user-friendly interface and easy-to-use drag-and-drop editor that allows users to create and customize professional-looking email campaigns without needing any coding experience.
Sendinblue offers a range of features including email templates, automation, segmentation, analytics, and integrations with other platforms such as Shopify, Salesforce, and WordPress. The platform also provides detailed analytics and reporting to help businesses understand the effectiveness of their campaigns.
Another advantage of Sendinblue is its affordability. The platform offers a free plan for businesses with up to 300 emails per day, and paid plans offer advanced features and higher sending limits at competitive prices.
Official website: https://www.sendinblue.com/
Advantages of Sendinblue:
- User-friendly interface and drag-and-drop editor for creating professional-looking email campaigns
- All-in-one platform for email marketing, SMS marketing, and more
- Provides detailed analytics and reporting to measure the effectiveness of campaigns
- Offers a range of integrations with popular platforms such as Shopify and Salesforce
- Affordable pricing plans, including a free plan for businesses with up to 300 emails per day
Hubspot – www.hubspot.com
Hubspot is an all-in-one marketing platform that offers a free email marketing plan with up to 2,000 contacts and 5 marketing automation workflows. It allows you to design email templates, segment your audience, and track your results. Hubspot also offers a range of other marketing tools such as CRM, social media, and lead generation.
Hubspot is a comprehensive inbound marketing, sales, and customer service platform that provides businesses with tools to attract, engage, and delight customers. It was founded in 2006 and has since become a popular choice for businesses of all sizes.
Hubspot offers a range of features including email marketing, social media management, content management, marketing automation, CRM, and sales and customer service tools. The platform is designed to help businesses streamline their marketing, sales, and customer service processes, and provide a unified view of their customer interactions.
Hubspot also offers a range of integrations with popular platforms such as Salesforce, WordPress, and Shopify, which allows businesses to seamlessly integrate their marketing and sales activities with their other business tools.
Official website: https://www.hubspot.com/
Benefits of Hubspot:
- All-in-one platform for inbound marketing, sales, and customer service
- Offers a range of features including email marketing, social media management, content management, marketing automation, CRM, and sales and customer service tools
- Provides a unified view of customer interactions across all channels
- Offers a range of integrations with popular platforms such as Salesforce, WordPress, and Shopify
- Provides detailed analytics and reporting to measure the effectiveness of campaigns
Zoho Campaigns – www.zoho.com
Zoho Campaigns is a free email marketing software that offers up to 12,000 emails per month for up to 2,000 subscribers. It offers a range of features such as email automation, A/B testing, and email personalization. Zoho Campaigns also has a user-friendly interface and offers integrations with other platforms such as Salesforce, WordPress, and Shopify.
Zoho Campaigns is an email marketing software developed by Zoho Corporation, which helps businesses create, send, and track email campaigns. With Zoho Campaigns, businesses can create personalized and targeted email campaigns, automate email workflows, and analyze campaign performance to optimize their marketing efforts.
The official website link for Zoho Campaigns is: https://www.zoho.com/campaigns/
Here are some pros of using Zoho Campaigns:
Easy-to-use interface: Zoho Campaigns has a user-friendly interface that makes it easy to create and send email campaigns.
Personalization options: Zoho Campaigns allows you to personalize your email campaigns with custom fields, dynamic content, and segmentation.
Automation: You can set up automated email workflows with triggers and actions, saving you time and effort.
Integration: Zoho Campaigns integrates with other Zoho products as well as third-party tools such as Google Analytics, Salesforce, and Shopify.
Analytics: Zoho Campaigns provides detailed analytics on email open rates, click-through rates, and other important metrics, allowing you to measure the effectiveness of your campaigns and make data-driven decisions.
Moosend – moosend.com
Moosend is a free email marketing software that offers up to 1,000 subscribers and unlimited emails per month. It offers a range of features such as email automation, A/B testing, and email personalization. Moosend also has a user-friendly interface and offers integrations with other platforms such as WooCommerce, Shopify, and Zapier.
Moosend is a marketing automation and email marketing software that allows businesses to create and manage their email campaigns. It provides a range of features that can help businesses to grow and engage their audiences.
Here are some of the key features of Moosend:
Email Campaigns: With Moosend, you can create and send targeted email campaigns to your audience, using customizable templates and drag-and-drop editors.
Marketing Automation: You can automate your email marketing campaigns based on user behavior, triggers, and segmentation, including workflows and drip campaigns.
Landing Pages: Moosend allows you to create beautiful and effective landing pages with easy-to-use templates and customizable designs.
Subscription Forms: You can create subscription forms and pop-ups to capture leads and grow your email list.
Analytics: Moosend provides detailed analytics and reporting on your campaigns, including open rates, click-through rates, bounce rates, and more.
Integrations: Moosend integrates with popular platforms such as WooCommerce, Shopify, and Salesforce, allowing you to sync your customer data and streamline your workflows.
The official website link for Moosend is: https://moosend.com/
MailerLite – www.mailerlite.com
MailerLite is a free email marketing software that offers up to 1,000 subscribers and 12,000 emails per month. It allows you to design email templates, segment your audience, and track your results. MailerLite also offers a range of integrations with other platforms such as Shopify, WooCommerce, and Zapier.
MailerLite is an email marketing software that allows businesses to create and manage email campaigns, newsletters, and automation workflows. It provides a range of features that can help businesses to engage their audiences, grow their email lists, and increase their sales.
Here are some of the key benefits of using MailerLite:
Easy-to-use interface: MailerLite has a user-friendly interface that makes it easy to create and send email campaigns.
Affordable pricing: MailerLite offers affordable pricing plans based on the number of subscribers, making it accessible to businesses of all sizes.
Automation workflows: You can automate your email marketing campaigns based on user behavior, triggers, and segmentation, including workflows and drip campaigns.
Landing pages and forms: MailerLite allows you to create landing pages, pop-ups, and subscription forms to capture leads and grow your email list.
Advanced reporting: MailerLite provides detailed analytics and reporting on your campaigns, including open rates, click-through rates, bounce rates, and more.
Integrations: MailerLite integrates with popular platforms such as WordPress, Shopify, and WooCommerce, allowing you to sync your customer data and streamline your workflows.
The official website link for MailerLite is: https://www.mailerlite.com/
Benchmark Email – www.benchmarkemail.com
Benchmark Email is a free email marketing software that offers up to 2,000 subscribers and 14,000 emails per month. It offers a range of features such as email automation, A/B testing, and email personalization. Benchmark Email also has a user-friendly interface and offers integrations with other platforms such as Salesforce, WordPress, and Shopify.
Benchmark Email is a cloud-based email marketing software that allows businesses to create and manage email campaigns, newsletters, and automation workflows. It provides a range of features that can help businesses to engage their audiences, grow their email lists, and increase their sales.
Here are some of the key advantages of using Benchmark Email:
Easy-to-use interface: Benchmark Email has a user-friendly interface that makes it easy to create and send email campaigns.
Customizable templates: You can choose from a variety of customizable email templates or create your own with a drag-and-drop editor.
Automation workflows: You can automate your email marketing campaigns based on user behavior, triggers, and segmentation, including workflows and drip campaigns.
A/B testing: You can run A/B tests to optimize your email campaigns and improve their performance.
Integrations: Benchmark Email integrates with popular platforms such as Shopify, WordPress, Salesforce, and PayPal, allowing you to sync your customer data and streamline your workflows.
Advanced reporting: Benchmark Email provides detailed analytics and reporting on your campaigns, including open rates, click-through rates, bounce rates, and more.
The official website for Benchmark Email is: https://www.benchmarkemail.com/
Omnisend – www.omnisend.com
Omnisend is a free email marketing software that offers up to 15,000 emails per month and unlimited subscribers. It offers a range of features such as email automation, A/B testing, and email personalization. Omnisend also has a user-friendly interface and offers integrations with other platforms such as WooCommerce, Shopify, and Magento.
The official webpage of Omnisend is www.omnisend.com
Omnisend is an omnichannel marketing automation platform designed for ecommerce businesses. It allows businesses to automate their email, SMS, push notifications, social media, and other marketing channels, in order to reach customers and increase sales.
Some of the pros of Omnisend include:
Ease of use: Omnisend has an intuitive drag-and-drop interface that makes it easy for users to create and launch campaigns.
Multichannel marketing: Omnisend offers a variety of marketing channels, including email, SMS, push notifications, and social media, making it easy to reach customers on multiple platforms.
Automation: With Omnisend, businesses can automate their marketing campaigns, freeing up time and resources to focus on other areas of the business.
Personalization: Omnisend allows businesses to personalize their marketing messages based on customer data, increasing the relevance and effectiveness of campaigns.
Analytics: Omnisend provides detailed analytics and reporting, allowing businesses to track the success of their campaigns and make data-driven decisions.
Benefits of Email Marketing Softwares for Digital Marketing in Businesses
Email marketing software offers numerous benefits for businesses of all sizes. Here are 10 benefits of email marketing software with explanations:
Reach a Large Audience: Email marketing software allows businesses to reach a large audience quickly and easily. With email marketing, businesses can communicate with thousands of customers and prospects at once, which is not possible through traditional marketing methods.
Cost-Effective: Email marketing software is a cost-effective marketing solution. The cost of email marketing software is significantly lower than other forms of marketing such as print or TV ads.
Additionally, email marketing allows businesses to save on printing and postage costs associated with traditional direct mail campaigns.
Personalization: Email marketing software allows businesses to personalize their messages to each individual subscriber. By collecting data on subscribers’ interests, behavior, and preferences, businesses can create personalized campaigns that resonate with their audience.
Automation: Email marketing software allows businesses to automate their campaigns. This means that businesses can schedule emails to be sent at specific times and triggers, such as a subscriber’s birthday or after a purchase. Automation saves time and ensures that subscribers receive relevant and timely messages.
Analytics and Metrics: Email marketing software provides businesses with analytics and metrics that allow them to track the success of their campaigns. Metrics such as open rates, click-through rates, and conversion rates provide insights into subscribers’ behavior and preferences, which can help businesses to refine their campaigns.
Increased Engagement: Email marketing software can increase engagement by providing subscribers with relevant and valuable content. By sending targeted messages, businesses can increase engagement and build stronger relationships with their audience.
Increased Sales: Email marketing software can drive sales by promoting products and services to subscribers. By offering discounts, special deals, or personalized recommendations, businesses can encourage subscribers to make purchases.
Segmenting: Email marketing software allows businesses to segment their subscribers into specific groups based on interests, behavior, and preferences. By segmenting their audience, businesses can create targeted campaigns that are more likely to resonate with their audience.
Improved Brand Awareness: Email marketing software can improve brand awareness by regularly communicating with subscribers. By consistently sending emails with valuable content and promotional offers, businesses can keep their brand top-of-mind for subscribers.
Integration with Other Platforms: Email marketing software can integrate with other platforms such as social media, e-commerce, and customer relationship management (CRM) software. Integration with these platforms can provide businesses with a more holistic view of their subscribers and help them to create more effective campaigns.
In summary, email marketing software offers numerous benefits for businesses. By leveraging the power of email marketing software, businesses can reach a large audience, save costs, personalize their messages, automate their campaigns, analyze their results, increase engagement and sales, segment their audience, improve brand awareness, and integrate with other platforms.
Conclusion – Free Email Marketing Softwares
In conclusion, free email marketing software can be a great option for businesses on a tight budget or just starting out with email marketing. While they may not have all the bells and whistles of a paid platform, they can still provide valuable features such as email templates, analytics, and automation.
It’s important to research and compare different options to find the best fit for your business needs. Remember, email marketing is a powerful tool for reaching and engaging with your audience, and using a free email marketing software can help you get started without breaking the bank.