What does the phrase future-ready mean in this day and age? What makes a company future-ready, and how does it become one?
The pandemic put every organisation under a massive amount of stress, but the one thing the pressure brought out was who was ready for the many coming changes that the future would bring. This type of readiness is a great source of stability in a time of crises like these, it reflects how companies adapt and how eager they are to find new sources of growth with the kind of resources they have at hand. The more uncertain the world becomes, the more vital it becomes for these companies to become future-ready.
Design research companies in India, including established giants like Future Factory, have a lot of approaches that help them become future-ready and as they share insights on what works and what doesn’t, some of these approaches become too industry-specific for them to work for all.
But what does it mean for a company to be future ready?
Adaptability is the first thing that comes to mind when we talk about being future ready. The idea of being future ready is focusing on the fact that you are consistently getting ready. It is your ability to morph into what is going on right now rather than how you were trained or taught before. Instead of thinking about what device we what to build, we try to think about what the consumer needs right now and what tools we have at our disposal to make a device that benefits society as a whole. Though the world is an uncertain place what makes being future ready even more challenging is consumer demands which are often unpredictable and quickly changing. The most successful companies, however, do more than just react, they predict. Understand their consumers well enough so that they can innovate for their future needs.
So how does a company become future ready?
Anyone in the business world would describe an ideal future-ready company in a few ways: agile, nimble, forward-thinking, and most importantly innovative. But what does any of this mean? With the right research and analysis, different strategies that work for you and your industry, every new approach to innovation and most importantly, customer-centricity, these companies become worthy of all these adjectives and truly become future ready, as their consumers reap the benefits.
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Many of these companies use design thinking as their main approach since it’s a powerful tool to understand the needs and demands of their users. Design thinking takes an agile company and makes it more adaptable and future-ready Along with efficient practices and processes that execute ideas and concepts discovered by the user much more quickly. Since, in the end, it is all about the end-user, you can better meet and exceed their needs and wants and build empathy, not just learn the experience your customer has with the product but understand their entire customer journey.
The key is to promote a culture that is okay with taking risks without fear of failure,
Becoming future-ready is what every company strives to be and rightly so, our world is changing faster than ever and after a global pandemic that has never felt more. To know more about how Future Factory, a leading design research company in India becomes future ready every day, click here.