custom acrylic standee

Standees remain a popular choice for entrepreneurs to market their business without breaking the bank.  After all, they help you deliver your message to your target audience in an efficient manner.  As long as you place them in an ideal location, be rest assured they will capture the attention of passersby.

But how you design your standees says a lot about whether or not you’ll give your business the exposure it deserves. You want to influence sales, and it is possible if you get creative with the standee design.  And that’s what this quick guide will help you uncover today. Keep reading to find out more!

  • Add Color To Your Standee

For your design to work its magic, always add a bit of color.  Things are no different when using standees since choosing the perfect color scheme helps bring out the text you want your target audience to see.  Keep in mind you want your standee to stand out effectively amidst a sea of foot traffic.

Either way, you should never go overboard with the color scheme for your custom standee, as it could work against you. It is in your best interest to leverage a clear and contrasting color theme as it goes a long way in making the text as clear as possible. It doesn’t stop at that since the colors you settle on must always complement each other.  That way, your standees will be more striking in the eyes of customers and prospects.

  • Keep The Message Simple

You want to deliver a specific message to your target audience, and that’s why you are using standees as a marketing tool in the first place. But before deciding on what to include in your standee, you should remember that not everyone has the time to read the entire message. Many people are better off reading the first couple of lines before moving on to the next standee.

No wonder you should make it the norm to include vital text and messages at the top of your standee.  Shun away from putting too much information on the standee as it could be boring for visitors.  Be sure to keep it simple, short, and precise to save readers time.  The more information you include on the standee, the more people will ignore it.

  • Image Quality Matters

You might already know that a custom acrylic standee allows you to create whatever design you want without printing or laminating it.  That’s why it will always attract customers’ attention in an area with a lot of foot traffic. But as much as you want to include text and messages in your standee, never skimp on pictures.

And this is easy to see since pictures capture more attention than text.  For this reason, the image quality you use will either break or make your marketing campaign. To ensure you get a better return on investment when using standees as a marketing tool, make it the nom to leverage high-quality pictures.

You don’t have to go overboard since it narrows down to using vibrant and vivid colors as they help bring pictures to life.  Furthermore, choose an image resolution that works perfectly for your target audience.  The good news is you can enlist help from a reputable printing specialist to ensure the color and image don’t fall off.

The Bottom Line

There is more to using standees as a marketing tool for your business than meets the eye. After all, they stand out, they are memorable, they are less costly and amplify creativity. However, how you decide to handle the standee design speaks volumes about how your marketing campaign will turn out in the long run.

Fortunately, this is one of those things that should never give you sleepless nights since it narrows down to the simple tips you employ. Add color to your standee, keep the message simple, use high-quality pictures, and work on a catchphrase.

With the correct measures in place, rest in knowing you will never regret your decision to invest in marketing and signage to spread the word about your brand or business. So, what are you waiting for before including standees in your marketing strategy?