In 2011, Visit HealthTap was founded by Ron Gutman, who also served as the company’s CEO. The company’s mission is to “help people live healthier, happier lives by providing immediate access to high-quality health information and expert answers from top-rated doctors. The company has over 40,000 doctors on board and is one of the largest digital health companies in the world.
What marketing methods did they use?
In order to achieve this mission, HealthTap needed to get doctors on board. The company accomplished this by using a variety of marketing methods, including online ads, search engine optimization (SEO), content marketing, and social media.
Online ads
Online ads were used to target potential customers who were searching for health-related information online. HealthTap’s ads would appear on websites such as Google, Yahoo, and Bing.
SEO
SEO was used to ensure that HealthTap’s website appeared as the top result for relevant search terms. This was accomplished by optimizing the website’s content and keyword usage.
Content marketing
Content marketing was used to provide valuable, informative articles that would help HealthTap’s website rank highly in search engine results. The company also used social media to spread the word about its services and engage with potential customers.
HealthTap’s marketing efforts paid off, and the company was able to get 40,000 doctors onboard. This enabled HealthTap to provide its users with the high-quality health information and expert answers they needed.
Different offers of Visit Health tap
HealthTap is a platform that provides access to doctors and medical advice.
- It offers a variety of different marketing strategies to its users, including a subscription service, a marketplace for health-related products, and an advertising platform.
- The subscription service offers access to a network of doctors who can provide advice and answer questions. The marketplace allows users to buy and sell health-related products, such as supplements and fitness equipment.
- The advertising platform enables companies to promote their products and services to HealthTap’s large audience. By offering these three different services, Visit Healthtap provides a comprehensive solution for people seeking medical advice or information.
HealthTap suffering from employee attrition
According to recent reports, HealthTap is suffering from high levels of employee attrition. In the last year alone, the company has lost a number of key employees, including its Chief Operating Officer, Chief Product Officer, and Head of Business Development. The departures come as Visit health tap is facing increasing competition from other online health companies, such as WebMD and Zocdoc.
Reason of employee attrition
The reason is not clear what is behind the high attrition rate, some observers believe that the company’s culture may be to blame. Visit healthtap has a history of being a demanding and stressful workplace, and some former employees have said that the company’s leadership is more concerned with growth than with employee well-being. As the competition in the online health space heats up, HealthTap will need to find a way to stem the tide of employee attrition if it wants to stay afloat.
Conclusion
HealthTap has been successful in getting 40,000 doctors onboard by using a variety of marketing methods, including online ads, SEO, content marketing, and social media. However, the company is currently facing a high attrition rate among its employees. While it is not clear what is behind the high attrition rate, some observers believe that the company’s culture may be to blame. As the competition in the online health space heats up, HealthTap will need to find a way to stem the tide of employee attrition if it wants to stay afloat.