Bricklaying contractors can boost their online visibility and attract potential customers by utilizing stone masonry SEO. By ranking for relevant keywords such as “masonry repair” or “brick repair near me,” contractors can appear in Google’s Local Map 3Pack and organic search results, which can attract up to 60% of searches for these topics.

So, what exactly is stone masonry SEO?

It’s the process of optimizing a bricklayer’s and masonry repair company’s website and Google Business Profile to rank higher in search results for relevant keywords. By receiving more leads for veneer or solid masonry work, a company’s SEO ranking can improve, leading to more bookings.

While you’re here…

For bricklayers, bricklaying insurance is essential to protect against potential damages or injuries that may occur during the course of their work. Accidents on construction sites are not uncommon, and having the right insurance coverage can provide peace of mind and financial security. Bricklayer insurance can include general liability insurance, workers’ compensation insurance, and equipment insurance, among other types of coverage. By having adequate insurance, bricklayers can focus on their work without worrying about the potential risks and liabilities that come with their profession.

But why should bricklayer contractors care about SEO? 

While traditional forms of advertising, like word-of-mouth recommendations, print ads, and directory listings, can still be effective, there are more efficient ways to attract homeowners and property managers seeking bricklayers. By implementing SEO strategies, contractors can increase their online visibility, which is crucial in this digital age, where people often turn to search engines to find local services and businesses.

Therefore, it’s important for bricklayer contractors and stone masons to invest in SEO to improve their company’s visibility and attract more potential customers.

Paying attention to bricklayer SEO is particularly important for stone masons and bricklayers. Home builders, general contractors, property owners, and managers may all eventually require masonry services, and if consumers can find your business on search engines like Google and Bing, they’re more likely to contact you when the time comes. To improve your masonry SEO rankings, follow this guide designed for bricklayers.

Local SEO

Local SEO should be the primary focus of your initial SEO efforts, as your masonry business is likely a regional enterprise that serves both locals and business owners. Prioritize Google Maps SEO and Google Business Profile SEO to ensure that your business is easily discoverable. Activate your company’s Google Business Profile to advertise your services and join the neighborhood three-map pack.

Other excellent choices for improving your local SEO are platforms like Houzz, Homestars, Trusted Professionals, and Angi’s. By leveraging these platforms, you can improve your online visibility and attract potential customers in your local area.

Business Schema Markup

In addition to optimizing your website’s technical components, using local business schema markup can also enhance your online presence. By implementing local schema markup, search engines can more quickly index your website and display it to users searching for masonry services in your area.

Content Marketing

To further improve your online visibility, consider incorporating content marketing into your strategy. In today’s digital age, blogs, videos, and social media posts are how many people obtain information about businesses and services. By creating informative content related to the masonry industry, such as articles about the value of brick restoration or the benefits of stone cladding, you can attract potential customers who are in the research phase of their decision-making process.

Choose Strategic Keywords

There are also searches with buyer intent, where individuals use search engines to find specific products or services to purchase or hire. For example, they may search for “refacing brick exterior,” “masonry contractors,” or “brick repair” and add their city, town, or neighbourhood at the end. These keywords are often the most expensive in Google AdWords, according to the market. Conducting thorough keyword research can help you identify which keywords to target and optimize your content accordingly.

You should also post engaging content on YouTube and other social media platforms, regardless of whether users are ready to make a purchase.

Solicit Reviews

Online reputation management is crucial for bricklayers and repair companies, and online reviews are a key component of that. Word-of-mouth recommendations and online reviews are equally important for building trust with potential customers. Ensure that your business is listed on review sites such as Yelp, the Better Business Bureau, and others so that customers can leave evaluations about you. Verify that your workforce is requesting reviews and make it easy for them to do so. For example, you can include a QR code on business cards that links to your review page and send emails with links to your review pages.

Building a strong backlink profile is important for ranking higher in search results for relevant keywords. On-page SEO is also crucial for ranking, so make sure to optimize your website content as well. If you already have a strong link profile, tactics like networking with local businesses through your community chamber can be more effective. Another way to obtain links is by posting as a guest on respected websites or pitching to reporters via HARO. However, be careful with link-building techniques that violate Google’s quality standards, such as buying links, as they can result in de-indexation or a manual penalty. Writing high-quality blog content targeting educational keywords and data-driven questions is a great way to obtain natural and organic backlinks.

If you want to improve your Google Maps rankings, it’s important to thoroughly analyze your industry, competitors, and how people search for businesses and services on Google. This is known as Google Maps Search Engine Optimization, and it can help your bricklayer and repair company attract more leads.