Perth has been fortunate to avoid the full effects of the COVID-19 pandemic when it affected Sydney and Melbourne during the summer of 2021. But the city opted to be a step ahead of the virus when it anticipated the possible spread of infection in February 2022.
News reports claimed that Western Australia’s capital looked like a ghost town when the daily COVID-19 cases reached the 100s per day in mid-February. Based on the Google mobility data, the number of people going to Perth’s public transport hubs dropped by 41%. In addition, businesses implemented a work-from-home setting, and online retailers intensified their operations. Because of these developments, companies had to boost their partnerships with perth seo services to have a stronger online presence.
While Perth’s economy continued to perform well during the pandemic, investing in stronger SEO strategies could provide long-term benefits for businesses. In addition, it can help companies thrive better in the post-pandemic world. If your business in Perth is still undecided on the SEO plans, these reasons might convince you to start looking for the best seo for lawyers in all over the world.
Reason #1: Many People Use Search Engines Every Second
Implementing online SEO should be the marketing strategy of every business in Perth. It can help you reach out to at least 67 thousand people per second.
As of 2020, the estimated total number of people living in Perth is 2,125,114. Using SEO to promote your products and services can help you market your offerings to as many people as possible. It can boost your chances of getting the attention of your target customers and increase your conversion rate.
Reason #2: More People Ignore Paid Online Ads
While paid ads have been giving favourable results when advertising any business, recent reports claimed that 80% of users do not mind paid ads presented in search results. By asking firms offering perth seo services to help promote your business online organically, you will have better chances of getting clicks on your website.
The organic ranking appears below the paid ads on the search engine results pages (SERPs). It is easy to spot, which is why people will notice your business right away. You only need a solid and well-planned SEO campaign with the help of experts.
Reason #3: Boost Conversion
SEO’s conversion rate can be considered extremely high compared to traditional marketing strategies.
Studies revealed that traditional marketing like TV, radio, and print ads could record a conversion rate of 1.7%. Meanwhile, SEO can reach up to a 14.6% conversion rate. Therefore, it can benefit all the 226,754 small businesses in Perth and other parts of Western Australia that can only afford digital marketing vs traditional advertisements.
Reason #4: Stay Ahead of the Competition
Since 77% of all small businesses in Western Australia operate in Perth, you need to find a way to step up and beat your competition. But your objectives can be challenging to achieve if you will not invest in SEO while the others are already boosting their SEO strategies.
If you do not want to fall behind in your online presence, you must start working with SEO experts right away. Having a strong SEO campaign in place will prevent you from being in the last place in your industry.
Most importantly, investing in SEO is one of the most effective marketing strategies you can work on for your business. You may ask your SEO agency to help you implement an effective local SEO campaign to reach out to your target market in Perth. Your investment will benefit your company not only after the pandemic but even beyond the current economic slump.