If you’re running a business, it’s important to make sure that your website is as optimized as possible for search engines. If you’re not ranking high enough in Google, you’re missing out on a lot of potential traffic and revenue. In this blog post, we will discuss what makes a successful SEO strategy and give you tips for optimizing your website!
On-Page SEO
One of the most important aspects of SEO is on-page optimization. This refers to all the things you can do on your website to make it more search engine friendly. While hiring an SEO Consultant Sydney digital marketing agency can be an easy way to leave this process to the professionals, there are some key on-page SEO factors include if you intend to DIY:
- Keywords – Use relevant keywords throughout your website content; the kind of words and phrases that your audience is searching for – which you can only identify after some thorough keyword research.
- Title Tags – Make sure your title tags are descriptive and include your target keywords, while being no longer than 60 characters.
- Meta Descriptions – Write compelling meta descriptions that include your target keywords while giving some context to the webpage.
- URL Structure – Use short, descriptive URLs that include your target keywords.
- Header Tags – Use header tags (Htags) to break up your content into sections with headlines. This makes it easier for both users and search engines to understand your content.
Technical SEO
Technical SEO is a bit more complex and refers to the more technical aspects of your website. These are things that you may not be able to change yourself and will need the help of a web developer or an agency. Some common technical SEO factors include:
- Page load speed
- Website navigation
- Secure Sockets Layers (SSL) security
- Mobile-friendliness
- Structured data
- Website navigation
- Hiding duplicate content
- Fixing indexing issues
Content Marketing
Creating high-quality, valuable content is essential for any SEO strategy. Not only does it give your website something to rank for in search engines, but it also provides value for your audience. When creating content, make sure to keep the following things in mind:
- Research keywords – As we mentioned before, keyword research is essential to getting search engines to recognise and rank your content. When incorporating these into your content, it should feel natural as well.
- Create evergreen content – This is the kind of content that will be relevant and valuable for years to come. It’s the foundation of your SEO strategy and should make up the majority of your website’s content.
- Publish regularly – A consistent publishing schedule signals to both search engines and your audience that your website is active and authoritative.
- Easy to read – Breaking up your content with headlines, lists, and images makes it easier for users to read and digest. No paragraph should be longer than 300 words, as a rule of thumb. Not to mention, it’s also more likely to be shared!
The Takeaway
A successful SEO strategy is essential for any business that wants to thrive online. By following the tips and advice in this blog post, you can start optimizing your website and improving your search engine ranking today!