If you’re using WordPress to create your landing pages, there are a few things you can do to make sure they look great and convert well. In this article, we’ll discuss some of the best practices for creating WordPress landing pages, and we’ll provide some tips for making them more effective. We’ll also show you how to use some of the built-in features of WordPress to create a high-converting landing page. Let’s get started!
1) Find a good hosting service
The first thing you need to do is find a good hosting service for your WordPress site. This will ensure that your site is always up and running and that it loads quickly. There are a number of great hosting services available, so take some time to compare them. No matter if you’re using a service like WP Engine, an AWS WordPress hosting service from Nestify, or something else, make sure that you’re getting what you need. Plus, you need to ensure that your hosting service provides good customer support in case you run into any problems.
Additionally, you should make sure that your WordPress site is backed up regularly. This way, if anything happens to your site, you can restore it easily. This can be done manually or using a plugin like BackupBuddy.
2) Use a theme that’s optimized for conversion
When it comes to creating a landing page, you want to use a theme that’s been specifically designed for conversion. This means that the theme includes all of the necessary elements to create an effective landing page, such as a headline, subheadline, call-to-action button, and form.
There are a number of great WordPress themes that are designed for conversion, so take some time to find one that you like.
Additionally, you can use a plugin to create a landing page that’s optimized for conversion. This plugin allows you to easily create and customize your landing pages, and it includes a number of helpful features, such as A/B testing and analytics.
Similarly, you can use a page builder plugin to create your landing pages. This type of plugin gives you complete control over the design of your pages and makes it easy to add the necessary elements for a high-converting landing page.
3) Add relevant, keyword-rich content
When you’re creating your landing page, be sure to add relevant, keyword-rich content. This will help your page rank higher in search engines and ensure that your page is relevant to the searcher’s query.
Additionally, your content should be clear and concise. It should be easy for the reader to understand what you’re trying to say. And, it should include a call to action that encourages the reader to take the desired action.
For example, if you’re creating a landing page for a product, your content might include a brief description of the product, some customer testimonials, and a call to action to buy the product. On the other hand, if you’re creating a landing page to capture leads, your content might include an opt-in form and some helpful information about the product or service you’re offering.
4) Use images and videos
In addition to text, your landing pages should also include images and videos. These can help to break up the text and make your page more visually appealing. Additionally, they can help to explain your product or service in a more efficient way.
For example, if you’re selling a physical product, you might want to include an image of the product on your landing page. Or, if you’re offering a service, you might want to include a video that explains what the service is and how it can benefit the customer.
Also, be sure to use alt text for your images and videos. This will help them appear in search results and can also help people with disabilities understand what’s on your page.
5) Use social proof
Another great way to increase the conversion rate of your landing pages is to use social proof. This is when you include testimonials, customer reviews, or other forms of social proof on your page.
For example, if you’re selling a product, you might want to include customer testimonials on your landing page. Or, if you’re offering a service, you might want to include customer reviews.
This type of social proof can help to increase the conversion rate of your landing pages because it helps to show potential customers that others have had success with your product or service.
Additionally, you can use social media to your advantage. If you have a strong social media following, be sure to showcase your social proof on your landing pages. This can help to increase the conversion rate of your pages as well.
6) Include a call to action
Finally, be sure to include a call to action on your landing page. This is the button or link that you want the reader to click on in order to take the desired action.
For example, if you’re selling a product, your call to action might be “Buy Now.” Or, if you’re offering a service, your call to action might be “Sign Up Now.”
Your call to action should be clear, concise, and visible. It should also be relevant to the content on your page. Plus, it should be placed in a location where it’s easy for the reader to find.
A well-designed landing page can help you increase the conversion rate of your website. In this article, we’ve provided a number of tips for creating high-converting landing pages using WordPress. We suggest starting with the basics, such as adding relevant content and images. You should also use social proof to increase confidence in your product or service. And, don’t forget to include a clear call to action that encourages the reader to take the desired action. Keep in mind that landing pages are just one part of the equation. In order to increase conversions, you’ll also need to drive traffic to your landing pages. The best way to do this is by using effective SEO and PPC strategies.