Top 10 Digital Marketing Tools You Should Have in 2022 to Grow Your Business

A key part of a successful digital marketing campaign is knowing what tools to use. We’ve rounded up a couple of the industry’s finest- right from intelligent chatbots to survey applications – that are sure to give you the best shot at success. With proven ROI, excellent simplicity, and a host of other benefits for businesses big and small, these are certain to supercharge your workflow, enhancing ease and effectiveness. So, let’s dive right in. Here are the most effective digital marketing tools that most eCommerce SEO services are employing to stay ahead. 

  • Harness Canva as a Fountain for Custom Graphics

Don’t incorporate images into your content marketing strategy? Think again. Science finds that our minds process images 60,000 times faster than text. Moreover, images are 82% more memorable and attention-grabbing in comparison, making them a vital part of digital marketing trends to always consider. 

Canva comes in as an excellent graphic design tool you can use to: 

  • Create custom logos
  • Visualize data through graphs and tables
  • Source copyright-free images & stock photos for your articles

It’s so easy to use, that Canva negates the need for your businesses to spend an experienced designer. 

  • Watch Over Your Digital Marketing Workflow via Trello

In essence, Trello is a project management platform but it does double up as one of the best digital marketing tools in 2022. You can use Trello to break down your digital marketing workload into smaller tasks and assign these to various team members. 

Trello is essential to creating a solid content calendar and helps large teams stay on the same page regardless of the size of their campaigns. More importantly, it enables seamless collaborative work. 

  • AWeber For All-around Email Marketing Convenience

As far as top email marketing tools for small businesses go, AWeber gives Mailchimp a run for its money. Like the latter, AWeber enables you to generate automated email sequences, as well as complete a host of other email marketing functions that you’d normally outsource to a digital marketing agency, namely: 

  • Email list management 
  • A/B testing 
  • Email tracking, and more

It comes with a generous selection of pre-designed email templates that are ready to go. 

  • LUCI Chatbot by Genexod for Better Customer Experiences

If you’re tired of answering the same questions over- and over- again, not to mention losing your after-hours leads to competitors, then a chatbot makes perfect sense. 

One exceptional example is the AI-powered LUCI chatbot by eCommerce marketing service Genexod, which you can incorporate into your sales funnel to: 

  • Answer customer FAQs 
  • Direct client calls to staff for more information
  • The guide leads as you see fit

LUCI is driven by machine learning. This means it can study patterns and get better at its job over time. 

  • Lean on Kissmetrics for Course Correction 

The secret to cracking how to succeed in digital marketing lies in setting KPIs and being able to measure success. Any top digital marketing service will tell you just as much, and may even recommend KISSmetrics to peek under the hood. 

With this digital marketing analytics tool, you can: 

  • Track 
  • Analyze 
  • And optimize your campaigns 

Kissmetrics lets you know what’s working for your content marketing tactics, so you can do more of that, and what’s not so you can redirect your efforts. 

  • Understand your market needs better with Survey Anyplace

Who better to get feedback from on how you can improve your sales funnel than your customers? Survey Anyplace enables you to do just that, offering your business feedback via surveys about your clients’ experiences.

Admirably, it includes mobile-friendly templates to reach all users, and you can thoroughly customize the questions to fit evolving goals. Survey Anyplace includes a free version if you’d like to take it for a spin. 

  • Rely on Google Analytics to unearth vital data 

With Google controlling 92.47% of the search engine market, it would be an absolute travesty to compile a list of the top digital marketing tools 2022 without talking about Google Analytics. 

Use Google Analytics to learn about your traffic sources, making it easy to position future digital marketing campaigns for success. Additionally, Google Analytics enables you to track and visualize important market data such as: 

  • User counts
  • Average session durations
  • Bounce rates 
  • Pageviews and more

 

  • BiQ for a comprehensive SEO solution to do it all 

BiQ is among the top all-in-one SEO software tool suites to use today. Virtually every digital marketing company in the world in the world is reliant upon BiQ for: 

  • Cluster SEO rank checks 
  • Keyword research 
  • General website optimization 
  • Traffic potential checks and ranking opportunities 

It’s hugely popular in the digital marketing realm as it’s one of the few ever that allows you to pay only for what you use, giving you complete control over what you spend. 

  • Hootsuite to hack social media marketing 

Did you know that over 5 in 10 prospects rely on social media to research their next purchase? The power of social media can’t be overstated, and Hootsuite is a social media marketing tool built to help you save time and money. 

Hootsuite galvanizes your social media campaigns, enabling your business to: 

  • Respond to comments and mentions via a central viewpoint 
  • Monitor several streams for convenient social media listening 
  • Schedule posts ahead of time

Thanks to Hootsuite, you can improve and manage your customer service on social media.  

  • Wistia for data-driven video marketing that ranks

Close to 9 in 10 marketing professionals use video, and 69% of consumers say they prefer to learn about services via video. You can tap into the power of video marketing and craft professional business videos for your marketing via Wistia. 

This video hosting platform offers advanced features to help marketers make compelling videos via: 

  • A customizable player with end-user perspectives
  • Detailed marketing analytics to measure video marketing KPIs 
  • The adaptable screen features ensure convenient viewings across various channels

Additionally, you can optimize your clips for Google SERPs via Wistia, while reserving complete control over who shares and uses your video. 

An expert touch still makes all the difference

Abraham Lincoln once said, “a knife is just as good as the hand that wields it.” The same holds true even for the best digital marketing tools 2022. While most of them don’t necessarily alleviate the work of online marketing services, they certainly go a long way in making things a lot less hectic and way more effective. Want an experienced online marketing service to help you squeeze the most out of powerful digital marketing tools and make your campaign a hit? Schedule your consultation with Genexod today.