Marketing is essential to every business that wants to grow. As businesses launch new products and services, they need to showcase those products to the public. There’s no better way of doing that than marketing. As a business owner, you need to identify a marketing strategy that suits your business. This is because there’s no one-fit-all marketing strategy for all businesses. What works for one business might not necessarily work for another.
Technology has greatly transformed the marketing industry. Before the advent of the internet, most business owners relied on electronic and print media to advertise their products and services. In other words, marketing was mainly done offline. But the internet has led to the proliferation of online or digital marketing across the world.
Types of marketing
1. Content marketing
Content marketing is the distribution of content in different forms in order to create awareness about a brand and boost customer relationships. While content marketing is closely associated with digital marketing, it can also be done offline. Examples of content marketing include social media posts, infographics, blogs and videos. Businesses can generate leads and make conversions by creating relevant and interesting content on their different platforms.
2. Affiliate marketing
Affiliate marketing is a form of digital marketing where online retailers work with third parties to promote their products and services. What happens is that a retailer creates links to their products and issues them to third parties. The third parties are then paid a commission based on the number of products bought through the issued links. The objective is to direct as many customers as possible to the retailer’s website or online store.
3. Partnership marketing
Partnership marketing is a collaborative type of marketing where two businesses or brands join hands to promote each other’s products or services. This is particularly common for companies in the same industry, meaning they attract a similar audience. Instead of each one of them doing spate marketing, they can pull resources together and attract a larger audience for their respective businesses or brands.
4. Search Engine Optimization (SEO)
Search Engine Optimization is a digital marketing strategy whose aim is to increase the online presence of a business. It does this by optimizing website content to make it more visible to popular search engines like Google. SEO ensures that your website is ranked on the first page of search engine results, meaning that many people can find it and eventually click on it. As a business owner, you should take advantage of SEO because it is one of the most cost-effective marketing strategies.
Search Engine Optimization (SEO), is one of the most effective and proven methods to get digital marketing results. A marketing consultant provides the best assistance to increase the quality of optimization and generate high converting organic traffic. To make your website win the search engine ranking it is important to follow the right SEO strategies with the help of a professional team.
5. Social media marketing
Social media marketing involves the use of social media platforms like Instagram Followers, Facebook and Twitter to interact and foster relationships with existing and prospective customers. It is difficult to find a serious business today that is not active on major social media platforms. This is because millions of people are active on various social media platforms every day, presenting a chance for businesses to market and create awareness about their products.
6. Email marketing
Email marketing entails sending commercial messages to a group of people with the intention to educate or market products. The emails are typically sent to existing or prospective customers after getting consent from them. The main objective of email marketing is to create brand awareness, trust and loyalty. Email marketing gives companies a rare opportunity to get interactive content directly into a customer’s inbox. Studies have shown that over 90 percent of customers respond to email services.
7. B2B marketing
Business-to-business marketing has become one of the most popular marketing strategies today. It is a marketing technique that happens when a company decides to promote its products and services to another company. For instance, a pharmaceutical company can decide to market its products to doctors and other medical practitioners. B2B marketing is more or the same as consumer marketing save for the fact that it is executed in a sophisticated manner.
8. Influencer marketing
Influencer marketing is when a company identifies a “famous” person that has a huge social media following and pays them to market its products or services.
In general, there are several types of marketing available today. It is upon every business to identify a business strategy that is more effective and easy to implement.